Patra Technologies Task

Director's Brief

The Challenge

Patra Technologies tasked me with designing one e-book content page for a BrainyJuice digital publication titled "How to Learn Anything Fast," specifically focusing on Chapter 2: The 80/20 Learning Rule.

My Approach

I approached this project by emphasizing readability and visual appeal through careful typography selection, strategic use of white space, and thoughtful placement of visual elements that support the learning content.

Design Philosophy

The design incorporates the 80/20 principle not only in content but also in visual hierarchy, ensuring that the most important information captures 80% of the reader's attention while maintaining brand consistency with BrainyJuice educational focus.

Company Patra Technologies

Project Type E-book Content Page

Book Title How to Learn Anything Fast

Chapter Focus The 80/20 Learning Rule

Tools

Figma Typography Layout Design Visual Hierarchy

SCENE 01

Project Requirements

Page Specifications

A4 vertical layout format
Chapter title: "Chapter 2: The 80/20 Learning Rule"
Content paragraph integration
Page number at bottom

Content Elements

Quote or tip box inclusion
Visual element (illustration/graph)
Typography hierarchy
Brand consistency

Sample Content

"The 80/20 Rule (Pareto Principle) suggests that 80% of your results come from 20% of your efforts. In learning, this means identifying the few key concepts or techniques that give you the most progress—and ignoring the noise."

Tip: "Don't aim to learn everything. Aim to learn what matters most."

SCENE 02

Design Process

From Requirements to Final Design

Initial Requirements

Final Design

Key Design Elements

Typography Hierarchy

Clear distinction between chapter title, body text, and tip box for optimal readability

Visual Elements

Strategic use of graphics and layout accents to support the learning concept

Layout Structure

A4 vertical format optimized for both digital and print reading experiences

Brand Consistency

Aligned with BrainyJuice brand guidelines and educational focus

PATRA TECHNOLOGIES